We take pride in working with athletes!

10,000+

Partnered Athletes So Far...

Featured Athletes

Arthur Cox

Dyson Lee Roberts

Mike Nwoko

Kyky Tandy

Tabias Hinton

INDUSTRY LEADING COMMISSIONS

Unlike most NIL deals that offer just 5–10% commissions, athletes earn up to 40% commissions with us, reflecting our athlete-first mindset with the Hometown Hero family.

EVERYTHING IS FREE

Launch your merch with no costs. Every graphic is custom-made by our designers with your input — all for free. We handle product setup and your personal storefront, so fans and family can easily shop your products online while you focus on the grind.

SOCIAL MEDIA PROMOTION

We help market you and your brand through our social media, encouraging fans, friends, and family to engage and show support. Our goal is to share every hometown hero’s story through blogs, promotional videos, and features that give your journey a platform.

HOMETOWN HERO

At Hometown Hero, we give athletes the tools to build their brand and a personalized storefront to put it in the spotlight. NIL doesn’t have to be confusing — we make it simple. With access to over 400+ products, you can create, launch, and grow your brand with ease, where every sale becomes a step toward building something bigger. Our blueprint gives every athlete the opportunity to work with brands, and we actively pitch your name for collaboration opportunities

— the only limit is how far you’re willing to take your brand.

GET YOUR MERCH STARTED

our faq's

Everything You Need To Know

What Is Hometown Hero?

HometownHero is a platform built by athletes, for athletes, made to help you build your personal brand through custom merchandise and earn from your Name, Image, and Likeness (NIL).

How do I get my own merch?

It’s super simple. Just fill out the form to start the process on your custom graphic, include all the necessary details and your highest quality pictures. Our team handles everything from design to launch, so you can stay focused on the game.

How much do I get paid?

Once you reach 3 sales, you unlock 15% commission on every sale.

Hit 25 sales, and your commission increases to 40%, one of the highest earning rates in the NIL space.

How do I work with brands?

Once you’ve shown momentum (25+ sales), we’ll start matching you with our brand partners and trying to land you more NIL deals.

Is it free to start?

Yes. Your graphic, storefront setup, product creation, shipping, and social promo are all 100% free. No upfront fees, just earning.

Can I Earn From Reffering A Friend?

You’ll earn $10 for every athlete you refer who reaches 3 or more sales in their collection. Just let us know when you refer someone so we can track it and make sure you get paid!

Any Other Questions? Let us know, and we'll get back to you!

SEND A MESSAGE

YOUR STORY, YOUR BRAND, YOUR LEGACY.